We're on a mission to make quality sustainable clothing accessible to all.

We make no compromises - doing everything possible to minimize environmental impact and ensure fair treatment of workers throughout our supply chain. We work directly with our partners to integrate and optimize our processes to keep cost down, making quality sustainable clothing affordable and accessible to more people.

  • Justin Foo

    Founder

The Story

Fashion is one of the most polluting and unethical industries in the world.

Conventional fashion businesses maximize profits through rapid consumption and minimize costs by exploiting cheap labor and materials. As a result, today's fashion market is filled with increasingly poor quality clothing that doesn't last, often made in sweatshops from chemically treated synthetic materials that aren't recyclable or biodegradable, ending up in landfills.

On the other hand, truly sustainable products exist, but are almost always sold at premium prices.

Proudly Made in Vietnam

We partner with some of the best suppliers and manufacturers in the industry to proudly showcase Vietnam's exceptional garment manufacturing craftsmanship and commitment to sustainability. Our centralized supply chain allows us keep prices low and greatly reduce our environmental footprint.

Our Ethos